GoodTuesday

Other Days of Emphasis: The Rhythm of Generosity

↓↑Givingtide is not just a one-off commitment; it is a life-long habit. To sustain our momentum, we have established a rhythm of recurring solidarity.

Every Tuesday is celebrated as GoodTuesday. This tradition draws from ancient wisdom regarding the story of creation: while the phrase “and it was good” appears once for other days, it is spoken twice for the third day —making Tuesday a day of double blessing.

We mark Tuesday as a day of Double Goodness:

  1. Good for the recipient, who gains relief or empowerment.
  2. Good for the giver, who affirms and deepens their humanity.

For our Signatories:

For nations, corporations, and foundations, GoodTuesday is the weekly pulse of their pledge. It is the designated day to:

  • Spotlight impact. Share stories of lives changed by the 1% Equity Pledge.
  • Engage people. Mobilize stakeholders—employees, citizens, or members—through volunteering, payroll giving, or civic advocacy.
  • Advance the mission. Make steady progress on crosscontinental partnerships.

GoodTuesday transforms the 1% Giving from a line item in a budget into a living culture of purpose.

For Givingtide supporters (such as philanthropists, philanthrocrats and philadvocates), GoodTuesday is an opportunity to:

  • Perform one intentional act of giving or kindness to keep the Givingtide spirit alive.
  • Speak or write about Givingtide or philanthropy.
  • Host local events in support of the Universal Project.

GoodTuesday is the heartbeat between the major milestones of Givingtide—repeated acts that reinforce our shared commitment to uplifting humanity.

Annual: Global GoodTuesday (First Tuesday of December)

The first Tuesday in December is Global GoodTuesday.

While weekly observance sustains our habit, this annual event builds momentum.

On this day, our global coalition focuses its energy and resources on launching the upcoming Universal Project. It is a day of strategic mobilization—where signatories rally advocacy and funding to fuel the next year’s breakthrough initiative from the start.

Summary:

  • Every Tuesday (The Rhythm): GoodTuesday—givers boost impact, engage communities, and report progress.
  • First Tuesday in December (The Launch): Global GoodTuesday—a global launch rally for the next Universal Project.

“The Tide of Human Solidarity”