↓↑Givingtide Day — A Global Day of Generosity, Equity, and Hope
Each year, on 1/11, the world is invited to pause, reflect, and recommit to one simple but transformative idea: that a disciplined 1% can help change the destiny of the world's poorest 10%.
↓↑Givingtide Day is the annual ceremonial heartbeat of Givingtide International. It is the moment when nations, corporations, foundations, and communities publicly align around a shared moral rhythm: generosity with structure, compassion with proportion, and solidarity with measurable intent. On this day, we do more than begin a new year — we begin again with purpose.
Givingtide Day, also known as Give 1% Day, is envisioned as an annual worldwide observance that places generosity at the centre of the year. It is designed to become a defining civic and philanthropic ritual — one day when institutions and individuals everywhere are invited to remember the vulnerable, stand in solidarity with those still trapped in extreme poverty, and make public commitments toward a fairer future.
This is not a symbolic gesture alone. It is a disciplined annual moment anchored in the Givingtide vision: that structured generosity, practised consistently and at scale, can become a force capable of reshaping human destiny.
A commitment to dedicate at least 1% of one's core resource — whether national income, corporate revenue, foundation endowment, or personal wealth — to uplift the world's poorest 10%. This is the scale of commitment that gives the movement substance.
A commitment to direct at least 1% of philanthropic giving beyond one's own continent. This ensures that generosity crosses borders, expands moral imagination, and expresses a truly global ethic of shared humanity.
Each year, Givingtide gathers support around one flagship initiative of world-changing potential. For 2026, that project is the Institute of Preemptology — an ambitious platform for preventive health, scientific training, and life-saving systems innovation.
At 1:11 PM local time, wherever they are in the world, participants are invited to enter a shared moment of stillness. In boardrooms and parliaments, in schools and hospitals, in churches and mosques, in factories and homes, Givingtide Day calls people to pause together in a synchronised act of remembrance, solidarity, and resolve.
This ritual feels universal and inclusive — simple enough to be observed anywhere, profound enough to be remembered everywhere.
We honour those who did not make it into this new year — those whose lives were cut short by preventable poverty, avoidable disease, exclusion, hunger, and systemic neglect. We remember them not as statistics, but as human lives of equal worth. We acknowledge that many of these losses were not inevitable.
We turn our attention to those still living in extreme poverty today. We refuse indifference. We stand, in spirit and in conscience, with families carrying impossible burdens, with children denied opportunity, and with communities still waiting for justice to arrive. Givingtide Day asks the world not merely to notice suffering, but to see it — and to respond.
We make a public commitment that by this time next year, suffering should be lower, dignity should be higher, and opportunity should be broader. This minute is not only reflection; it is decision. It is where compassion becomes commitment — where the generosity of the heart becomes the discipline of the hand.
January 11 sets the moral rhythm for the year. It invites the world to offer its "first fruits" not merely in ambition, but in generosity. The date 1/11 mirrors the logic of the Givingtide framework and reinforces the discipline of proportion that defines the movement.
The chosen time — 1:11 PM local time — makes the observance globally accessible while preserving a shared symbolic identity across time zones. It is a moment that belongs to everyone, everywhere, simultaneously.
For 2026, Givingtide Day directs global attention toward the Institute of Preemptology — a bold initiative dedicated to prevention, early intervention, and the training of a new generation of physicians equipped to detect risk before disease becomes destiny.
The project represents the movement's conviction that generosity should not only relieve suffering, but help prevent it at scale. It is science in the service of solidarity.
Learn About the Institute of Preemptology →Participation is open to every person, institution, and nation. There is no minimum threshold — only the discipline of beginning. Join the movement at whatever level reflects your capacity and conviction.
Join the movement by making a visible pledge aligned with the Givingtide framework. Publicly declare your commitment to structured generosity at the 1% level.
Make Your PledgeLead a 1:11 PM Givingtide pause in your workplace, institution, school, community, or place of worship. Register your observance and join thousands worldwide.
Register an ObservanceHelp advance the Institute of Preemptology as a flagship expression of structured global generosity. Every contribution becomes part of the movement's shared moral record.
Support the InstituteWill you help turn the tide on January 11?