Givingtide International was conceived from a simple but demanding insight: that generosity, when organised with discipline and imagination, can move systems—not just hearts.
Long before its formal launch, Givingtide’s founders tested this belief through pre-operational, proof-of-concept initiatives designed to determine whether concerted philanthropy could work at scale in environments of real constraint. The most defining of these was the Big War Against Cancer in Africa—a deliberately ambitious campaign that brought governments, corporations, foundations, and civic actors into a shared moral and operational frame.
Against the odds of limited resources and fragmented systems, the campaign demonstrated that structured philanthropic coalitions can ignite public will, unlock institutional support, and sustain cross-sector collaboration around a common human cause.