The visual standard of the movement.
The Givingtide mark represents commitment to a disciplined framework of coordinated generosity. It must be used consistently, carefully, and with profound respect for the integrity of the movement.
Explore the rules of useMore than a logo
The Givingtide identity is a structural language. The mark represents generosity flowing outward and downward, dignity rising upward, and the unwavering logic of the 1-1-1 framework.
Because it is a symbol of shared public philosophy, the mark is protected. When displayed, it serves as a definitive public signal that an individual or institution has embraced the standard of coordinated global equity.
Download the official marks
Below are the approved files for signatories and authorized partners. Please ensure you select the appropriate file format and background for your specific application.
Full Logo
The complete visual identity, including the logomark and wordmark. For use in primary brand positioning and major digital applications.
Download Full LogoBrief Mark
The standalone "G" symbol. Intended for restricted spaces, social media avatars, and applications where the full wordmark is illegible.
Download Brief MarkTransparent Background
Optimized for placement over photographic backgrounds or non-white solid colors, provided sufficient contrast is maintained.
Download TransparentWhite Background
The standard, flattened file format. Best used on official documents, letters, or digital platforms with pure white backgrounds.
Download White BGWhere the logo may appear
Approved signatories are encouraged to display the logo to verify their alignment with the global standard. Common approved applications include:
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Corporate Websites
In footers or dedicated corporate social responsibility (CSR) pages.
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Digital Materials
In annual reports, impact statements, and institutional declarations.
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ICT Platforms
Within digital platforms specifically communicating a commitment to the 1% structural framework.
How the mark must be presented
To preserve the dignity of the Givingtide identity, all users must adhere to strict visual minimums.
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Maintain Clear Space
Do not crowd the mark. Ensure adequate breathing room separates the logo from other text or graphics.
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Minimum Size Requirements
Do not reduce the logo to a size where the symbol or wordmark becomes illegible.
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Contrast & Backgrounds
Ensure the mark stands out clearly. Do not place it over visually confusing patterns or clashing colors.
Proper use and prohibited use
- Displaying the logo on a verified signatory’s official website.
- Using the mark in materials that truthfully and accurately indicate formal commitment.
- Using official, downloaded logo files without any structural modification.
- Scaling the logo proportionately to fit appropriate design grids.
- Changing, inverting, or recoloring the official logo colors.
- Stretching, skewing, or distorting the proportions of the mark.
- Using the logo to imply Givingtide endorses a commercial product.
- Placing the mark directly beside or integrated into product names.
- Using the mark if your organization is not an official signatory.
Where the mark may not appear
The Givingtide identity is a symbol of human elevation. It must never be deployed in environments that contradict this core philosophy. The logo must not appear in unlawful, harmful, or reputationally incompatible contexts, explicitly including:
To preserve the credibility of the entire movement, Givingtide continuously monitors the use of its identity. We reserve the absolute right to withdraw permission and demand the removal of the mark whenever it is used outside these approved guidelines.
A mark that must remain trustworthy.
The Givingtide mark is more than a graphic asset. It is a public signal of alignment with a disciplined global effort to direct 1% of resources toward uplifting the world’s poorest communities. Protect the symbol, so the symbol can protect the mission.